Case Study: Bybit’s Success in WSOT with Soliton Digital via Blockwiz Partnership
Overview
Soliton Digital, in partnership with Blockwiz, crafted an impactful influencer strategy to support Bybit’s World Series of Trading (WSOT) campaign. Designed to increase awareness and participation for the $10 million USDT competition, the campaign aimed for high engagement and sign-ups. Through targeted KOL (Key Opinion Leader) outreach, we set ambitious KPIs: achieving a minimum of 60K views per KOL video, a Click-Through Rate (CTR) of 7%, and extensive global reach. In just 45 days, we helped elevate Bybit’s market visibility and connected them to an actively engaged community.
Client Background
Bybit, established in 2018, is a prominent crypto trading platform with over 6 million global users. Known for its high TPS (Transactions Per Second) and robust functionality, Bybit provides a platform for seamless crypto trading. With cutting-edge services and partnerships with global brands like Oracle Red Bull Racing and esports teams NAVI and Astralis, Bybit is a leader in the crypto industry.
Campaign Objectives
- KOL Campaigns to Promote WSOT
Leverage KOL and PR campaigns to generate awareness around WSOT, engaging new traders and attracting attention to Bybit’s extensive prize pool. - Build Hype in Just 45 Days
The limited timeline required an accelerated influencer strategy to quickly create buzz and drive rapid sign-ups. - Target Participation of 60K Users
Bybit aimed for 60K new participants through our targeted influencer-led outreach across social media and messaging platforms.
Challenges Faced
- Convincing KOLs to Participate Actively
We faced the challenge of encouraging influencers not only to promote WSOT but also to participate as team leaders, which required influencer buy-in and registration. - Adapting to Campaign Timeline Extensions
Midway through the campaign, Bybit decided to extend the competition timeline. Soliton Digital rapidly coordinated with KOLs to update messaging and content.
Services Provided by Soliton Digital
Partnering with Blockwiz, Soliton Digital provided strategic direction on influencer selection, campaign execution, and KPI-focused performance monitoring.
- Influencer Selection and Strategy
Soliton Digital used audience analytics to identify influencers with aligned demographics and engagement rates, ensuring a strong fit with Bybit’s target community. - Cross-Platform Campaign Execution
We employed a dual-platform approach, selecting KOLs across Telegram and YouTube. This allowed Bybit to tap into crypto-focused Telegram groups with high engagement and YouTube influencers to maximize visibility and reach. - Onboarding KOLs for Bybit’s Affiliate Program
To drive further engagement, Soliton Digital recruited select YouTube KOLs into Bybit’s affiliate program, encouraging them to participate and lead teams in the WSOT competition.
Campaign Execution
Soliton Digital, working with Blockwiz, executed the influencer strategy across Telegram and YouTube channels. We developed custom content and managed active engagement with KOLs, tracking performance and adjusting strategies in real time.
Results
The WSOT campaign achieved impressive results:
- Total Reach: Over 800K in reach across campaign channels, surpassing expectations.
- Top-Performing Influencers:
- Crypto Talk: Generated 82,500 views with a 17% CTR, resonating strongly with Bybit’s target audience.
- TechWithJason: Garnered 70,100 views with a CTR of 9.5%, meeting Bybit’s objectives and achieving cost-effective CPV of $0.17.
- Participant Engagement: 75K+ participants from 190 countries joined WSOT, significantly surpassing the 60K target.
- Donation Milestone: Over $500,000 in donations were collected for UNICEF, bolstering Bybit’s reputation and commitment to social causes.
Conclusion
With Soliton Digital’s strategic guidance and seamless execution through Blockwiz, Bybit’s WSOT campaign exemplified the power of targeted influencer marketing in the crypto space. Our collaboration exceeded Bybit’s participation goals, reinforced its brand presence globally, and delivered lasting community engagement.